Research Methods

Quantitative Methods

• Face-to-Face Interview
• Telephone Interview
• Self-Completion
• Questionnaire Poll
• Hall-Test
• Product Sampling

Qualitative Methods

• Focus Group Discussions (online transmission is available for the Client)
• In-Depth Interview
• Home Visits
• Ethnographic Research

Combined and Specialized Research

• Desk Research
• RRA (Rapid Rural Appraisal)
• Mystery Shopping
• Participant Observation
• Marketing Experiment