BISAM Presentation at the ESOMAR Congress
On the 59th Annual ESOMAR Congress held on September 17-21 2006 in London BISAM successfully demonstrated the presentation on Deep Dive Research in Kazakhstan
Phenomenon of the post-soviet business elite
40,1% of the owners in cities of Kazakhstan and top-managers of the small-scaled and middle businesses came into this sphere feeling that they are talented for this.
Research Methods
Qualitative
Face-to-face interview
Telephone interview
Questionnaires
Hall-Test
Product Sampling
Quantitative
Focus-groups (with online video live for a client)
In-depth interview
Home visits
Integrated and special research
Desk Research
Rapid Rural Appraisal
Mystery Shopping
Participant observation
Marketing experiment
Development of original methods
Based on basic data collection methods and its modification, BISAM has developed a number of original methods.
For example:
Integrated method of monitoring retail banking services;
Methodology of integrated banking studies (view of real and potential consumers on the banking system and banking products; bank selection, selection/rejection of banking product; bank perception; bank abilities and influence);
Integrated methodology of the research support of the investment projects (made the report on the IV Eurasian forum of marketers);
The method of creative focus-groups (many times tested in different projects);
Competitors study with the situation combination of methods: depend on situation combine methods of desk research, face-to-face and telephone interview, mystery shopping (many times tested in different projects);
Integrated qualitative study of values and lifestyle of social groups in connection with brand development of transnational company on the local market (methodology tested on the Coca-Cola project; made a report on ESOMAR congress in London, 2006);
Original methods of Conjoint-analysis application for understanding costumers’ behavior in the different markets.
Ñontacts
Membership
BISAM Central Asia
Office 236 221 Bogenbay St. 050026 Almaty Republic of Kazakhstan Phone: 7 (727) 3780523 / 3780551 / 3780583 Fax: 7 (727) 3780531
