BISAM Presentation at the ESOMAR Congress
On the 59th Annual ESOMAR Congress held on September 17-21 2006 in London BISAM successfully demonstrated the presentation on Deep Dive Research in Kazakhstan
Phenomenon of the post-soviet business elite
40,1% of the owners in cities of Kazakhstan and top-managers of the small-scaled and middle businesses came into this sphere feeling that they are talented for this.
Marketing Research Projects
Types of research
Desk Research;
analysis of microenvironment of the market;
marketing forecasting;
research support for investment projects;
integrated research of B2B and B2C markets;
research of competitive environment;
consumer research (U&A), research of consumer motivation and consumer behavior, and etc;
image study;
brand research;
audit and analysis of the marketing in the companies;
research for management in order to establish CRM-Client Relation Management – systems of customers’ relations management;
retail audit;
lifestyle research;
advertising and media studies (testing of advertising concepts and products, media audience research, audit of advertising and PR tools).
