Business Information,
Sociological and Marketig Research Center

Our Staff (Top Management and Leading Specialists)

Leonid Gurevich, President of BISAM Central Asia.

One of the leading scholars and experts in Kazakhstan in the field of sociology and marketing research. In 1973 graduated from Kazakh State University. In 1994 received the Doctor's Degree in History. In 1997 was awarded with the title of the Professor of Sociology by the Higher Attestation Committee of Kazakhstan. In 2005 was elected as a member of the Academy of Sociology of the Republic of Kazakhstan - the most prestigious professional community of academics in the field of social sciences. Member of the Scientific-Expert Council of Kazakhstan People’s Assembly, member of the council to award degrees in sociology and business administration, was an expert on the social evaluation of national and international projects. He is the author of more than 150 academic publications including three monographs and three textbooks.

Since 1989 he has been one of the first in Kazakhstan who has initiated applied sociological and marketing research in the new market economy.

In 1994 he was the first sociologist in Central Asia, who was admitted as a member of the World Association of Professional Researchers (ESOMAR). In 2002 he was elected as the first president of Kazakhstan Association of Professional Public Opinion Researchers. In 2007 he was elected as a member of Russian Guild of Marketers.

He has experience in conducting research projects on various socio-economic problems such as healthcare, education and science problems, the development of small and medium enterprises, development of the country regions and industries. Author of original methods of integrated marketing research, integrated banking research, research for investment projects. Training: Warsaw University, Moscow State University, Institute of Research “Radio of Freedom-Free Europe”, International training-centre in Osaka city (Japanese). Delegate of ESOMAR congress in Paris, Vienna, Rome, Barcelona, Prague, Lisbon, Cannes, London, Berlin, Montreux. Participated as a speaker at the ESOMAR Congress in London.. Research experience since 1989.


Tatiana Otenko, General Director

One of the first researchers who started applied sociological and marketing research in Kazakhstan under the market economy conditions. Graduated from Moscow State University named after M. Lomonosov. In 1988 she was among the founders of the first private research organization in Kazakhstan named "Sociologist". Since 1997 Tatiana Otenko has been one of the founders and heads of BISAM Central Asia. She was a delegate of several ESOMAR congresses. In 2007-2008 she was the President of the Kazakhstan Association of Professional Public Opinion Researchers. She has wide experience of coordinating research projects on various socio-economic issues, including healthcare and medical services. In 2006, she participated as the international expert of the Project for Asian Development Bank titled “Social Protection Index for Committed Poverty Reduction”. She is highly skilled and experienced moderator of focus groups including focus-groups with application of original projective techniques. Training: Kazakh State University, School of Professional Consultants in Saint-Petersburg. Delegate of ESOMAR Congresses in Paris, Vienna, Rome, Barcelona, Prague, Lisbon, Cannes, London, Berlin, Montreux. Research experience since 1989.


Lubov Pinchukova, Research Director.

In 2005 she graduated from Altai State University, Russia. In a quite short time Lubov made a successful career starting as a CATI operator and ending up the Research Director. She has experience of managing quantitative and qualitative research projects. She readily applies complex methods of statistical analysis. She is an experienced moderator of focus groups, including focus-groups with the usage of projective techniques. She is a creative focus group master class coach. She is the author of an original applying method of conjoint analysis of banking market.


Gulmira Bolatbayeva, Head of Fieldwork Department.

Graduated from Kazakhstan Polytechnic University. The most experienced Fieldwork Manager in Kazakhstan. More then 10 years of field work for BISAM Central Asia. Gulmira has got a wide experience in training and control of field work teams. Has conducted a lot of projects for international organizations. Fieldwork management experience since 1997.


Polina Lubetskaya, Head of Processing Department.

Graduated Kazakh University of Economics. She has more then 10 years experience in data processing. She knows all main programs for data analysis. Successfully solves data processing problems with the application of the original research methods. Research experience since 2000.


Aigul Kabinova, Regional Research Manager.

Graduated from Kazakh University of Economics with Bachelor's Degree in Public Relations. Aigul has a wide research project management experience. Highly skilled moderator of focus-groups in Kazakh language. Research experience since 2006.