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BISAM and its 5th anniversary - References
Dauren Tuleev Indeed, one of BISAM Central Asia's characteristics is a high professionalism. Without extensively using a modern terminology the company's specialists try to make the research work as clear as possible for the Client explaining all its sides and aspects. The thing we like most of all is that the reply for the research inquiry is never limited with standard proposals. Each project is considered as the unique one. They scrupulously work with their clients, determine research problems and suggest various and frequently non-standardized variants of methodological decisions. Here I would like to underline the attitude of BISAM Central Asia to its clients. The major conception of BISAM is their aspiration to conduct a regular monitoring marketing problems with its clients and to diagnosis their problems at the very beginning. Analytical reports with research results, which are presented by BISAM Central Asia contain accurate and useful recommendations for elaborating and correcting marketing strategies. Here there may appear a reasonable question: "And what about the reliable information?" I can assure you that BISAM Central Asia does not have any problems with that. The company has strict rules regarding a special attention to the quality of fieldwork, its constituents, respondents' selection, interviewers training, fieldwork organization and control, etc. An important distinction of BISAM is comparison of highly qualified and a critical analysis of different information resources, secondary and primary marketing information. We had an experience of using various research services of BISAM such as surveys, focus groups, desk research and advertising tests. Therefore, I can surely say that we will continue working with this company having it as a reliable and professional partner. We are glad to have this opportunity to congratulate BISAM and Leonid Gurevich with its 5th anniversary and to wish it success, stability, so that the company would continue holding the highest standards of research quality and contributing to the society, market and consumers.
Raushan Mirindjanashvili We plan to continue our cooperation with BISAM in the future and hope that this company will keep being oriented to the high standards with use of innovative analytical methods adapted to the market conditions of Kazakhstan.
Raushan Sarsembayeva Second, we recommend businessmen to address BISAM Central Asia and these recommendations are always justified. The directors and specialists of BISAM Central Asia not only conduct research, but also try to do everything to support local businesses. Finally, BISAM is one of few companies where women have leading positions. Maybe this fact determines its success.
Sara Esimzhanova, BISAM is distinguished due to a skillful combination of qualitative and quantitative methods. Both qualitative and quantitative information, which is used by the company in comprehensive studies, is mutually comprehensive. BISAM is not trying to be fashionable, nor the loud one. However, the company contributed a lot to the Kazakhstani research practice in both the methodological and organizational ways. The level of marketing research in Kazakhstan has considerably imptoved thanks to this company. I just do not understand why BISAM does not organize seminars and trainings for marketing specialists. I am sure there is a need in them. | |||||||||
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